This is the real me, R.C. Hill, III, Owner of R.C. Hill Mitsubishi.


You hear me on the radio, but in real life? I'm dad to 4 amazing children. Husband to Mimi. And the owner of the Top Mitsubishi dealership in the country.

Know this: I love my job. I'm not acting on the radio. I'm just that pumped to be breaking down the stereotypes of car buying and remake the industry. Seriously. I'm trying to bust the negative image of car dealers by infusing honesty and transparency into everything we do.

I know what most people think about car dealers, heck, I know what I think about most dealers. But the R.C. Hill you hear on the radio is the real deal. I'm taking my business smarts, my business background, and my faith-perspective to this business of car selling, and I aim to eliminate the "tarnished" car dealer reputation that plagues my industry.

Here's my story.

Growing up in the car and motorcycle business, I knew from an early age that a lot of dealers, and even the industry as a whole, have a pretty poor reputation. So, when it came time for me to start my own business, I knew exactly what I did not want to be.

I purposed in my heart to be a different kind of car dealer … to run my business in a different way than I had seen others run theirs. And, that attitude has helped me survive some pretty hard times.

The idea of "The Car Dealer Next Door" actually came from my real next-door neighbor. He's a very busy professional, and since he knew I sold cars, he came to me asking if I could help him with a problem. I said, Sure! He wanted to get out of his commitment, to his then-current car, and buy a vehicle with more storage space and towing capacity. But since he owed more on his car that it was worth, nobody had been able to help him.

So, I did the neighborly thing. I told him I'd see what I could do. After listening to his needs, I got his car appraised, found a vehicle that met his needs, helped him find financing and had the car delivered to him. When it was all finished, he said, "Wow, I wish it was Always this easy." He has been a customer to this day.

That moment was kind of an epiphany for me-it was when I realized that people really want to deal with somebody they Know, Like and Trust. And I wondered, why can't I be that person who goes the extra mile for everyone who needs a car-not just my actual neighbor? Ever since then, I've tried to be "The Car Dealer Next Door" for every single customer who walks through my door. No matter where they come from. Just like with my neighbor, I see my job as helping each and every one of them get what they need in a friendly manner. So that's it, I want to be "your car dealer next-door." - RC Hill, III

My Five Principles of Success

Today, my team and I still strive to consistently go the extra mile for our customers. As "The Car Dealer Next Door," I have a responsibility to serve my neighbors. I want people to feel like they can come to me if they have a problem and I will help them solve it. So I have built my business on the following five basic principles.

  • Trust

If our customers are going to trust me like a neighbor, I need to trust that the staff I've hired to serve them will treat them right-after all, they're an extension of me. So I make sure to hire friendly people that will do business under our philosophy. They are all different people, but I trust that we're all on the same page-we all genuinely try to help our customers, and in order to really solve their problems, we listen more than we talk. It might sound strange, and definitely not like your image of a car salesman, but we actually sell more cars that way.

  • Honesty and Integrity

If I walk into the local grocery store wearing my shirt from the dealership, chances are someone's going to recognize me. When people hear my name, they might recognize it from my radio commercials and associate it with my dealership. That's why I really believe what it says in Proverbs 22:1-that "a good name is more desirable than even great riches." That is why my name is on the dealership, which means that when all is said and done, my name is on the line. So, I make sure I don't do anything that will diminish that name or people's trust in me.

  • Do the Right Thing

You can look at 10 different things from 10 different angles, but most of the time, there is really only one question you need to ask: "What is the right thing to do here?" When you do the right thing, even if it's hard, things eventually turn out right. I've seen it happen time and time again.

  • There's a Solution for Every Customer

Every customer who comes to my dealership comes because they have some sort of problem-and it's my job to help them find a solution. So, if they're looking for a specific type of vehicle, if they're having financing issues,or even if the car they want to trade in is upside down, we believe every customer can have a newer nicer car, get great service and get a good deal. And we're dedicated to going the extra mile to make it happen.

  • Genuinely Try to Help People

It's amazing what you can accomplish when you put your mind to helping others. When you go the extra mile and dedicate yourself to finding solutions for people, they appreciate it and they remember you. To me, that's what it means to be "Your Car Dealer Next Door." Just like the local doctor, I want to be the "go-to" guy that my neighbors can come to whenever they need help.

And word seems to be spreading. We have people coming from farther away-people who live 40 or 50 miles away, drive all the way to our small dealership in our small town. They come all this way just because they want to work with "Your Car Dealer Next Door." But wherever they come from, I make sure my team and I treat them just like my next-door neighbor. We make sure we go the extra mile to find solutions that will put each and every customer in the newer, nicer car they deserve.

Today, our small-town dealership is a top Mitsubishi dealership in the country. Which makes me very proud of our "customer-centric" philosophy and grateful to my neighbors-even the ones who live 50 miles away-who have made me "Your Car Dealer Next Door."

Learn more about us at RC Hill Mitsubishi

Not all car dealerships are created equal, and here at RC Hill Mitsubishi - DeLand, we pride ourselves on being a cut above the rest with our unrelenting commitment to customer service. From our hometown of DeLand to the nearby communities of Deltona FL, Sanford, Daytona Beach, Palm Coast, and Orlando, we're proud to have worked with folks from all walks of life. And whether you're seeking the perfect new car, shopping on a strict budget for a used vehicle, just searching for that perfect financing deal, or even browsing around for a service and parts center you can trust, we're confident you'll find that our dealership is a great resource for all your automotive needs.

Find Your Ideal Ride at RC Hill Mitsubishi

Whatever you're shopping for, our sales team is here to ensure a seamless experience throughout every step of the vehicle-buying process. Know exactly what you want? Great! We'll help you secure the best financing for your budget. Not sure where to start? No problem! We can help you narrow down your options, so you can select the best Mitsubishi for your needs.

Experience Unique RC Hill Mitsubishi - DeLand Brand Customer Service in Person

Make the trip from your home in Port Orange, Ormond Beach, Leesburg, Apopka, and Altamonte Springs to visit us in person here in DeLand and see for yourself how much more enjoyable shopping for, and owning, a vehicle can be with a professional dealership on your side. We're conveniently located, we're waiting to answer any and all of your questions, and we look forward to assisting you with all your vehicle transactions and services.           

About R.C. Hill Mitsubishi - a DeLand New & Used Car Mitsubishi Dealership

At RC Hill Mitsubishi, customer satisfaction is our top priority. Our knowledgeable sales and service teams raise the customer care bar to the highest level. If you have never purchased nor had your Mitsubishi serviced here at RC Hill Mitsubishi, allow us the opportunity to earn your business.









R.C. Hill is a Multiple Winner of the Diamond Chapter of Excellence:

What is the Diamond Chapter Of Excellence? The Diamond Chapter of Excellence award is the standard that all Mitsubishi dealers strive for. It is the highest standard set by Mitsubishi Motors for customer service in the sales, service and parts departments. Our dealership personnel are friendly, knowledgeable and happy to thoroughly answer any questions or concerns you might have regarding leasing or purchasing a vehicle.

Mitsubishi's primary goal is an ongoing commitment to superior service, ensuring that the needs of our customers are met. Please visit R.C. Hill today and experience the Mitsubishi difference for yourself.


R.C. Hill Mitsubishi has always done what it takes to be #1 in Service, Selection and Price...that's the RC Guarantee.! We have a strong and committed sales staff with many years of experience satisfying our customers' needs in the Deland area. Located in Deland, Florida and neighbors to Deltona, Lake Mary, Daytona Beach and Sanford FL, we will help you find the right vehicle for your needs. Feel free to browse our inventory online, request more information about our new / used vehicles, set up a test drive or inquire about our auto financing options!

Whether you are looking for a New Mitsubishi or a used car and/or used truck, R.C. Hill Mitsubishi is here to help. If you don't see what you are looking for, click on CarFinder and simply fill out the form and we will let you know when vehicles arrive that match your search! Or if you would rather discuss your options with our friendly sales staff, click on Directions for interactive driving directions. We are located at 1960 South Woodland Boulevard, Deland, Florida. Or call us 386-736-3638. We look forward to serving you!

R.C. Hill Mitsubishi offers many automotive products and services to our Deland area customers. From quality new Mitsubishi vehicles to used cars, we know anyone looking for a vehicle in Deland and the greater Daytona Beach area will likely find what they want at our dealership. We carry a comprehensive line of Mitsubishi vehicles, including the Outlander Sport, Mirage, Eclipse, Endeavor, Evo, Galant, Lancer and Outlander, making us a good choice as your Deland Mitsubishi car dealer.

Our services include trusted Mitsubishi car repair, original Mitsubishi parts, and financing to help for our customers get the car of their dreams.

Call R.C. Hill Mitsubishi at 386-736-3638, or come visit us in person. We're conveniently located at 1960 South Woodland Blvd. Deland, FL and look forward to helping you with your automotive needs.


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R.C. Hill Mitsubishi
1960 South Woodland Blvd
Deland FL 32720 US
(866) 375-0636

Contact Info


Directions DELAND, FL 32720

  • Sales: (386) 736-3638
  • Service: (386) 736-3638
  • Parts: (386) 736-3638


  • Monday 8:30am - 8:00pm
  • Tuesday 8:30am - 8:00pm
  • Wednesday 8:30am - 8:00pm
  • Thursday 8:30am - 8:00pm
  • Friday 8:30am - 8:00pm
  • Saturday 8:30am - 6:00pm
  • Sunday 11:30am - 5:00pm