RC Hill Press Release


3/12/2019 - RC Hill Mitsubishi employees celebrate receiving the "Best in Class" award for Dealership Service Satisfaction based on the MMNA's 2018 Diamond Satisfaction System.


Press Release:


March 12, 2019

CYPRESS, Calif. Mitsubishi Motors North America, Inc. (MMNA), the fastest-growing Asian brand in the U.S. for the second consecutive year*, today announced RC Hill Mitsubishi, located in DeLand, Florida was recognized with the annual "Best in Class" award for Dealership Service Satisfaction (DSS) based on the brand's Diamond Satisfaction System in 2018.

The award for Top Customer Satisfaction for dealership service recognizes RC Hill Mitsubishi as the brand's top dealer in the nation for their continued focus on improving the service and maintenance experience for customers. This emphasis on improving customer satisfaction levels for each service visit at RC Hill helps the dealer retain loyal customers while attracting new customers to the Mitsubishi brand locally and nationally.

"The Mitsubishi Motors family continues to grow our dealership network in new cities and markets, and the team at RC Hill Mitsubishi is an excellent dealer partner helping to make this success a reality," said John Crowe, senior director, customer experience, MMNA. "To win an award like this, dealers must improve the customer service experience from arrival and throughout the service appointment, as well as improving the quality of service facilities and waiting areas. At Mitsubishi, we concentrate on this daily, and we applaud the team at RC Hill Mitsubishi for doing so as well."

The Diamond Star Satisfaction program was established to shed light on the diligent efforts made by MMNA dealers to ensure customers receive exemplary service and a satisfying dealership visit. DSS is comprised of a quarterly program that recognizes the dealerships with the highest customer service experience scores in each of its four districts across the country, and the annual "Best in Class" award which is presented to the year's top dealer.

"RC Hill Mitsubishi constantly focuses on providing the best experience for our customers, and we are thrilled to be recognized for this achievement by MMNA," said RC Hill, dealer principal, RC Hill Mitsubishi. "Over the past year, we've begun offering loaner vehicles to our service customers, and have implemented other programs to improve the service experience at RC Hill Mitsubishi. We're continuing to work hard this year to better serve our community and keep our customers happy."

RC Hill Mitsubishi is located at 1960 S Woodland Blvd, DeLand, FL 32720, and can be reached by phone at (386) 736-3638.

For more on Mitsubishi Motors and its U.S. dealer network, please visit media.mitsubishicars.com.

*Based on Motor Intelligence CY2017 and CY2018 Sales by Manufacturer data. Excludes premium brands.

About Mitsubishi Motors North America, Inc.    
Through a network of approximately 355 dealer partners across the United States, Mitsubishi Motors North America, Inc., (MMNA) is responsible for the sales, research and development, marketing and customer service of Mitsubishi Motors vehicles in the U. S. 2018 marked the brand's sixth consecutive year of sales growth.

Located in Cypress, Calif., MMNA is a part of the Renault-Nissan-Mitsubishi Alliance, the largest automaker alliance in the world. Mitsubishi continues to lead the way in the development of highly efficient, affordably priced new gasoline-powered automobiles, while using its industry-leading knowledge in battery-electric vehicles to develop future EV and PHEV models.




• Company recognized as "Best All-Around Performance Brand" and "Best Economic Performance Brand" for the second consecutive year 

• Mitsubishi Mirage awarded "Best Economic Performance Car" and "Best All-Around Performance Car" 

• Mitsubishi Outlander, Outlander PHEV and Outlander Sport recognized for individual performance awards 

CYPRESS, Calif., June 10, 2019 - Mitsubishi Motors North America, Inc. (MMNA), the fastest-growing Asian brand in the U.S. for the second consecutive year*, has been recognized as the 2019 "Best All-Around Performance Brand" and "Best Economic Performance Brand" by leading research company, Automotive Science Group (ASG). This is the second year in a row Mitsubishi has received both awards. In addition to the overall brand awards, the 2019 Mitsubishi Mirage earned the "Best Economic Performance Award" and the "Best All-Around Performance Award" honors. The 2019 Outlander received "Best All-Around Performance Award" and both the Outlander PHEV and Outlander Sport were among the "Best 5 All-Around Performance" vehicles in their category. The 2019 ASG study once again ranked Mitsubishi highest among all industry brands in ASG's Automotive Performance Index™ (API), demonstrating just how well Mitsubishi's core strengths continue to be received by new car buyers. The brand's dynamic lineup offers purposeful and efficient vehicles with cutting-edge technology at a disruptive price point. ASG's economic performance assessment found Mitsubishi's lineup to offer the best value across any industry brand in 2019, considering purchase and operating costs across the first 6.5 years of vehicle ownership. Mitsubishi outperformed the industry average by 27%, earning the title of "Best Economic Performance Brand."

RC Hill Mitsubishi Wins 2018 DealerRater Mitsubishi Dealer of the Year Award

Award recognizes top U.S. and Canadian auto dealers who demonstrate excellent customer service as expressed by consumer reviews written on DealerRater


DeLand, FL - March 27th, 2018 - RC Hill Mitsubishi has been awarded a 2018 DealerRater Dealer of the Year Award, which recognizes auto dealerships across the U.S. and Canada who deliver outstanding customer service, based on consumer reviews written on DealerRater.com.

"Car buyers have spoken and have identified RC Hill Mitsubishi as the best Mitsubishi dealer to do business with in the U.S," said DealerRater CEO. "The quality and number of reviews for RC Hill Mitsubishi speak volumes of the top-notch experiences they provide to customers."

The DealerRater Dealer of the Year Awards are based on reviews by new- and used-car shoppers and those who took their vehicles into dealerships for service. Reviewers evaluated RC Hill Mitsubishi on its customer service, quality of work, friendliness, pricing and overall experience.

RC Hill Mitsubishi has demonstrated consistently high PowerScore™ ratings for customer satisfaction, placing it in the top of its class. The PowerScore is determined using a Bayesian algorithm that factors the dealership's average DealerRater consumer rating and the total number of reviews written about the dealership during the 2016 calendar year.

"Today's car shoppers pay attention to reviews and a dealership's online reputation, which makes the significance of the DealerRater Dealer of the Year Awards crucial to dealers looking to thrive in today's business environment," added Tucker.

DealerRater has an audience reach of more than 40 million consumers who read more than 3 million dealer reviews.

About DealerRater

Founded in 2002, DealerRater, a Cars.com Company, is the world's leading car dealer review website that connects consumers with the right person at the right dealership. The site offers more than 2.5 million sales and service reviews across 41,000 U.S. and Canadian dealerships, including a network of more than 5,600 Certified Dealers. More than 14 million consumers read DealerRater content across the web each month. By offering a product suite that allows qualified dealerships to manage their reputations and achieve higher SEO rankings, DealerRater supports new customer connections by growing online presence.


FOR IMMEDIATE RELEASE    (RC Hill Mitsubishi)  

R.C. Hill Mitsubishi HONORED WITH


Local Mitsubishi Retailer Earns Top Marks in Sales, Service and Satisfaction

  •  DeLand, Florida (March 3, 2017) RC Hill Mitsubishi has been designated by Mitsubishi Motors North America (MMNA) as a 2017 Diamond Chapter of Excellence Award to recognize exceptional performance in sales and customer satisfaction. "RC Hill Mitsubishi is one of our top performers in every aspect of the sales experience," said MMNA President and CEO. "Their professional treatment of customers with integrity and respect will bring those customers back to our brand again and again. We thank RC Hill Mitsubishi for this important contribution to our success."
    Diamond Chapter of Excellence (DCE) dealerships must attain 100% compliance with a variety of requirements: 

    1. High rankings in sales, service, and parts operations through customer-friendly retail processes satisfaction.
    2. High ranking in MMNA's consumer satisfaction assessment.
    3. Meeting additional requirements in sales and service processes, and employee training and development.

     "The Diamond Chapter of Excellence Membership is important to all of us at RC Hill Mitsubishi," said (RC Hill, III, Owner).  "We recognize that superior customer service is key to our success.  We are very pleased to earn this prestigious award eleven years in a row and we're proud to be a part of the Mitsubishi Motors family." RC Hill Mitsubishi will receive a custom-designed solid crystal museum piece to display in its showroom, which symbolizes excellence in customer satisfaction.
    RC Hill Mitsubishi located in (DeLand, Florida), offers a full line of Mitsubishi vehicles, including coupes, convertibles, sedans and sport utility vehicles.  The website address is www.rchillmitsubishi.com.

  • What is the Diamond Chapter Of Excellence? The Diamond Chapter of Excellence award is the standard that all Mitsubishi dealers strive for. It is the highest standard set by Mitsubishi Motors for customer service in the sales, service and parts departments. Our dealership personnel are friendly, knowledgeable and happy to thoroughly answer any questions or concerns you might have regarding leasing or purchasing a vehicle. Mitsubishi's primary goal is an ongoing commitment to superior service, ensuring that the needs of our customers are met. Please visit RC Hill today and experience the Mitsubishi difference for yourself.

    R.C. Hill Mitsubishi's automotive expertise is a product of our sustained interest in industry trends and characteristics. We are privileged to share the latest news, promotions and events with you and hope the information will enhance your shopping experience. As you know, there are many new cars from which to choose, and we believe an informed customer is the best customer.



Directions DELAND, FL 32720

  • Sales: (386) 736-3638
  • Service: (386) 267-8842
  • Parts: (833) 981-1356


  • Monday 8:30am - 8:00pm
  • Tuesday 8:30am - 8:00pm
  • Wednesday 8:30am - 8:00pm
  • Thursday 8:30am - 8:00pm
  • Friday 8:30am - 8:00pm
  • Saturday 8:30am - 6:00pm
  • Sunday 11:30am-5:00pm